Can Vloggers Characteristics Change Online-Shopping Intentions? The Role of Word of Mouth Effect as A Communication Tool
Purpose - Vlogging enables individuals to share experiences, knowledge and diaries with the online community. Recently many studies have shown that vloggers’ main characteristics and blog types have a direct influence on users as an effective medium. As vlogs have become an important tool for...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Akademik Bilişim Araştırmaları Derneği
2017-01-01
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| Series: | Online Academic Journal of Information Technology |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/ajit-e/issue/54428/740851 |