Analiza rolului serviciilor ecosistemice ale pădurii în strategia de marketing turistic a regiunii Bucovina [The role of forest ecosystem services in the tourism marketing strategy of region Bucovina]
The paper provides an analysis of the use of ecosystem services in the marketing strategies of accommodation facilities and tourism agencies promoting nature based tourism in Bucovina region. The territorial marketing of goods and services provided by forests is a marketing tool which links the loca...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
”Ștefan cel Mare” University of Suceava, Faculty of Forestry and “Marin Drăcea” National Research-Development Institute in Forestry - Station Câmpulung Moldovenesc
2014-08-01
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| Series: | Bucovina Forestieră |
| Subjects: | |
| Online Access: | http://www.bucovina-forestiera.ro/arhiva/2014/14(1)/analiza-rolului-serviciilor-ecosistemice-ale-padurii-in-strategia-de-marketing-turistic-a-regiunii-bucovina.pdf |