impact of aaker’s brand equity components on retail purchase intention
Present research tried to examine the impact of Brand Equity components on Purchase intention in retail at Vietnam. In addition, the conceptual approach also suggested studying the relationship and effect of brand equity on Vietnam's retail buying intention. The research included an approximat...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editorial AAR
2021-04-01
|
| Series: | Laplage em Revista |
| Subjects: | |
| Online Access: | https://laplageemrevista.editorialaar.com/index.php/lpg1/article/view/782 |