EXCELLENCY OR CHAOTIC GLOBALIZATION IN TOURISM?
The globalization, new destinations proliferation and new technologies have changed the competitive environment of the European countries. In the present, the most powerful tool in tourism's promotion is represented by the image of a country or region or touristic product. If we focus our atten...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2008-05-01
|
| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://steconomice.uoradea.ro/anale/volume/2008/v2-economy-and-business-administration/127.pdf |