THE EUROPEAN FOOD MARKET – INCREASED CONSUMER PREFERENCE TOWARDS CONVENIENCE AND HEALTHY FOOD
Food is considered one of the welfare indicators that reflects in a very simple and efficient manner the human condition. Food consumption is shaped by a multitude of factors among which the most important are income level, lifestyle, knowledge, demographic changes, food habits and traditions. Co...
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Online Access: | https://www.jsrpublishing.com/userfiles/files/archive_pages/84/Article.Bumbac_Vol.V.No.1.2019.pdf |
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doaj-0554e0517d2a4c3fa6f98336f25c4d632020-11-25T01:50:52ZengResearch Publishing SRLJunior Scientific Researcher2458-03412458-03412019-11-01525361THE EUROPEAN FOOD MARKET – INCREASED CONSUMER PREFERENCE TOWARDS CONVENIENCE AND HEALTHY FOODRobert Bumbac0The Bucharest University of Economic Studies, Department of Business, Consumer Sciences and Quality Management, RomaniaFood is considered one of the welfare indicators that reflects in a very simple and efficient manner the human condition. Food consumption is shaped by a multitude of factors among which the most important are income level, lifestyle, knowledge, demographic changes, food habits and traditions. Considering the income growth in recent years in Eastern Europe this allowed the population from this region to reduce the gap in terms of expenditure on food compared to Western Europe. In order to identify main changes and trends in terms of consumer preferences on the European food market, a secondary data analysis was accomplished. An important increase was observed towards health and wellness food but with a lower rate compared to convenience food which seems to be the fast growing sector also in the coming years. Healthy eating behavior should be further encouraged also by integrating it with convenience food. https://www.jsrpublishing.com/userfiles/files/archive_pages/84/Article.Bumbac_Vol.V.No.1.2019.pdffood trendsfood consumptionfood market sizehealthy foodconvenience food |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Robert Bumbac |
spellingShingle |
Robert Bumbac THE EUROPEAN FOOD MARKET – INCREASED CONSUMER PREFERENCE TOWARDS CONVENIENCE AND HEALTHY FOOD Junior Scientific Researcher food trends food consumption food market size healthy food convenience food |
author_facet |
Robert Bumbac |
author_sort |
Robert Bumbac |
title |
THE EUROPEAN FOOD MARKET – INCREASED CONSUMER PREFERENCE TOWARDS CONVENIENCE AND HEALTHY FOOD |
title_short |
THE EUROPEAN FOOD MARKET – INCREASED CONSUMER PREFERENCE TOWARDS CONVENIENCE AND HEALTHY FOOD |
title_full |
THE EUROPEAN FOOD MARKET – INCREASED CONSUMER PREFERENCE TOWARDS CONVENIENCE AND HEALTHY FOOD |
title_fullStr |
THE EUROPEAN FOOD MARKET – INCREASED CONSUMER PREFERENCE TOWARDS CONVENIENCE AND HEALTHY FOOD |
title_full_unstemmed |
THE EUROPEAN FOOD MARKET – INCREASED CONSUMER PREFERENCE TOWARDS CONVENIENCE AND HEALTHY FOOD |
title_sort |
european food market – increased consumer preference towards convenience and healthy food |
publisher |
Research Publishing SRL |
series |
Junior Scientific Researcher |
issn |
2458-0341 2458-0341 |
publishDate |
2019-11-01 |
description |
Food is considered one of the welfare indicators that reflects in a very simple and efficient
manner the human condition. Food consumption is shaped by a multitude of factors among which
the most important are income level, lifestyle, knowledge, demographic changes, food habits and
traditions. Considering the income growth in recent years in Eastern Europe this allowed the
population from this region to reduce the gap in terms of expenditure on food compared to
Western Europe. In order to identify main changes and trends in terms of consumer preferences
on the European food market, a secondary data analysis was accomplished. An important
increase was observed towards health and wellness food but with a lower rate compared to
convenience food which seems to be the fast growing sector also in the coming years. Healthy
eating behavior should be further encouraged also by integrating it with convenience food.
|
topic |
food trends food consumption food market size healthy food convenience food |
url |
https://www.jsrpublishing.com/userfiles/files/archive_pages/84/Article.Bumbac_Vol.V.No.1.2019.pdf |
work_keys_str_mv |
AT robertbumbac theeuropeanfoodmarketincreasedconsumerpreferencetowardsconvenienceandhealthyfood AT robertbumbac europeanfoodmarketincreasedconsumerpreferencetowardsconvenienceandhealthyfood |
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