CULTURAL ISSUES IN WEBSITE DESIGN. A EUROPEAN PERSPECTIVE ON ELECTRONIC COMMERCE
Commerce and electronic business have gained momentum in recent years. Attracted by the mirage of global markets, most companies enter the virtual environment without taking into account thecultural implications of such a step. The major question that arises at this stage of development of global tr...
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| Format: | Article |
| Language: | English |
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Alexandru Ioan Cuza University of Iasi
2009-09-01
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| Series: | CES Working Papers |
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| Online Access: | http://cse.uaic.ro/WorkingPapers/articles/CESWP2009_I1_ASI.pdf |