Analysing the Relationship Between Hotels’ Internal Marketing and Employee Engagement Dimensions
Purpose – In the hotel industry, as in all services, the goal is to have satisfied employees who are engaged in their job. From a marketing perspective, one of the possible ways companies can achieve that is by adopting internal marketing practices. Hence, the purpose of this paper is to research th...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2020-01-01
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Series: | Tržište |
Subjects: | |
Online Access: | https://hrcak.srce.hr/file/360921 |