Prediction of user loyalty in mobile applications using deep contextualized word representations
Customer loyalty is important for many industries, including banking, telecommunications, gaming, and shopping, in terms of sustainability. In mobile applications, it is observed that the demand rises with the usage of mobile devices such as smartphones. Therefore, it is important to predict when pl...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2021-09-01
|
| Series: | Journal of Information and Telecommunication |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/24751839.2021.1981684 |