Personality attributes of successful franchisees in the fast foods sector in South Africa

The aim of the study was to identify the personality traits, emotive responses and attitudinal orientation of franchisees. Cattell's 16 Personality Factor Questionnaire, the Personal Profile Analysis of Thomas International and Boshoff's Entrepreneurial Attitude Questionnaire were used. Me...

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Bibliographic Details
Main Authors: B. von H Kasselmann, Johannes J. de Beer, Leopold P. Vermeulen
Format: Article
Language:English
Published: AOSIS 2002-03-01
Series:South African Journal of Economic and Management Sciences
Online Access:https://sajems.org/index.php/sajems/article/view/2669