Contributions of experimentation on studying reception: The case of wine labeling
Within an interdisciplinary perspective, this paper aims at examining a communication space (restricted to a wine label), by the simultaneous use of an experimental method and of a socio-semiotic approach. The purpose is to isolate and to measure, in an objective way, subjective variables from the s...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
2013-07-01
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| Series: | Essachess |
| Subjects: | |
| Online Access: | http://www.essachess.com/index.php/jcs/article/view/203/214 |