Multiple strategic orientations and strategic flexibility in product innovation
This research investigates how multiple strategic orientations and strategic flexibility collectively influence firm product innovation. A chain multiple mediation model with moderation is constructed that links two types of strategic orientation (entrepreneurial orientation and learning orientation...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Elsevier
2021-01-01
|
| Series: | European Research on Management and Business Economics |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S244488342030317X |