EFFECT OF MARKET ORIENTATION ON SMALL BUSINESS PERORMANCE IN SMALL TOWN IN MALAYSIA: AN EMPRICAL STUDY ON MALAYSIAN SMALL FIRMS
Most research on market orientation, and performance was related to big firms. In this study, based on the theoretical framework, a model was developed to investigate the effect of market orientation on business performance in small firms. To test the relationships among the variables, data from 53...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2010-01-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2010/9MalaeziaFFF.pdf |