Marketing mix of organic and functional food
Organic and functional food have a common basic motive for their consumption - consumers' concern about health. In addition, the importance of their additional acceptance by consumers for further dynamic market development is also common for these foods. However, the differences between organic...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2015-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201534029G.pdf |