Quantifying social influence in an online cultural market.

We revisit experimental data from an online cultural market in which 14,000 users interact to download songs, and develop a simple model that can explain seemingly complex outcomes. Our results suggest that individual behavior is characterized by a two-step process--the decision to sample and the de...

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Bibliographic Details
Main Authors: Coco Krumme, Manuel Cebrian, Galen Pickard, Sandy Pentland
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2012-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3348939?pdf=render