Strategies to Conquer The Souvenir Business: Case Study of lapis Talas Cake Bogor
The objectives of this study are 1) to analyze the effect of marketing mix, brand awareness, brand image and region of origin on lapis talas purchasing decision for tourists in Bogor city, 2) to create effective marketing strategies for business development. Using SEM-Partial Least Square method,thi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2019-09-01
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| Series: | Indonesian Journal of Business and Entrepreneurship |
| Online Access: | http://journal.ipb.ac.id/index.php/ijbe/article/view/27200 |