Losing in the Polls, Time Pressure, and the Decision to Go Negative in Referendum Campaigns
Why do parties and candidates decide to go negative? Research usually starts from the assumption that this decision is strategic, and within this framework two elements stand out: the prospect of electoral failure increases the use of negative campaigning, and so does time pressure (little reaming t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2019-06-01
|
| Series: | Politics and Governance |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/politicsandgovernance/article/view/1940 |