Decisive aspects in the masstige consumption
This study investigated the mass consumption under the lens of ethical egoism, closely related to pleasure and associated with differentiation, exclusivity, functional (attributes), status, and tradition constructs. The theoretical framework contemplated mainly evolutionary authors, focusing the dis...
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| Format: | Article |
| Language: | English |
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Instituto Brasileiro de Estudos e Pesquisas Sociais
2020-09-01
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| Series: | Revista Eletrônica de Ciência Administrativa |
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| Online Access: | http://www.periodicosibepes.org.br/index.php/recadm/article/view/2871 |