Drivers of service innovation: proposal of a theoretical model / Drivers da inovação em serviços: proposição de um modelo teórico

Objective: To propose a theoretical model based on nine drivers of service innovation (organizational culture, strategies, research and development, employees, technological trajectory, institutional trajectory, competitors, consumers, and suppliers) in order to comprehend the phenomenon. Origin...

Full description

Bibliographic Details
Main Authors: Ricardo M. Leo, Jorge Tello-Gamarra
Format: Article
Language:Spanish
Published: Universidade Presbiteriana Mackenzie 2020-06-01
Series:RAM. Revista de Administração Mackenzie
Subjects:
Online Access:https://www.scielo.br/j/ram/a/FtkP939ccNKfHwwbgbCrnBt/?lang=en