Drivers of service innovation: proposal of a theoretical model / Drivers da inovação em serviços: proposição de um modelo teórico
Objective: To propose a theoretical model based on nine drivers of service innovation (organizational culture, strategies, research and development, employees, technological trajectory, institutional trajectory, competitors, consumers, and suppliers) in order to comprehend the phenomenon. Origin...
Main Authors: | , |
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Format: | Article |
Language: | Spanish |
Published: |
Universidade Presbiteriana Mackenzie
2020-06-01
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Series: | RAM. Revista de Administração Mackenzie |
Subjects: | |
Online Access: | https://www.scielo.br/j/ram/a/FtkP939ccNKfHwwbgbCrnBt/?lang=en |