The Ethical Standpoint of Social Influencers on Hotel EServicescape: A Theoretical Perspective on the Existing Literature.
Social media influencers create social media content and disseminate this to the customers. Currently before taking any purchase decisions, most of the consumers use e-servicescape platforms to find hotels review, ratings and pictures about the hotel service and product. At this stage consumers can...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_17_vol_8_1__2019.pdf |