The Impacts of Health Care Evaluations on the Well-Being of Low-incomers
There is a strong call for marketing research that looks at the impacts of goods and services on consumer well-being, which gains greater momentum when it comes to low-income people (Bottom of the Pyramid). This article articulates a Conceptual Model of the relations among evaluations of health care...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2019-05-01
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Series: | RAC: Revista de Administração Contemporânea |
Subjects: | |
Online Access: | https://rac.anpad.org.br/index.php/rac/article/view/1340 |