The Impacts of Health Care Evaluations on the Well-Being of Low-incomers

The Impacts of Health Care Evaluations on the Well-Being of Low-incomers

There is a strong call for marketing research that looks at the impacts of goods and services on consumer well-being, which gains greater momentum when it comes to low-income people (Bottom of the Pyramid). This article articulates a Conceptual Model of the relations among evaluations of health care...

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Bibliographic Details
Main Authors: Lilian Tellini, Andre Torres Urdan, Sonia Francisca Monken, Flavio Santino Bizarrias, Marcelo Moll Brandão
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2019-05-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
services
health care
low income
well-being
antecedents
Online Access:https://rac.anpad.org.br/index.php/rac/article/view/1340

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