WOMAN’S REPRESENTATION ON MEDIA: A FEMINIST OVERVIEW ON BEER COMMERCIALS

The theme to be discussed is the gender symbolic violence, here presented by the analysis of the beer commercials on media. The gender symbolic violence is about the embarrassments imposed by the social representations of gender about the masculine and the feminine. Woman (And by extension, her bod...

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Bibliographic Details
Main Author: Sabrina Uzêda da Cruz
Format: Article
Language:Portuguese
Published: Universidade Estadual do Oeste do Paraná 2010-03-01
Series:Travessias
Subjects:
Online Access:http://e-revista.unioeste.br/index.php/travessias/article/view/3090