Few Considerations On Brand Loyalty and Equity
Considered as one of the most pregnant way to identify a product, a service or an organization,through specific communication means, the brand has an important role in the process ofpersonalizing and sustaining the image of products, services or organizations. The brand is the essence of products an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2016-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-IV/16.Muhcina_Silvia.pdf |