Comparisons of Website Visit Behavior between Purchase Outcomes and Product Categories
The online retail business has grown substantially. Given distinctive product categories (e.g. search or experience goods), owners must put an effort in the design of websites so every visit may end with a purchase. Clickstream panel data allowing examination into website visiting behavior (i.e. the...
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| Format: | Article |
| Language: | English |
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Ümit Hacıoğlu
2017-10-01
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| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | http://ssbfnet.com/ojs/index.php/ijrbs/article/view/760 |