Influence of the shape on the consumers perception of the packaging attributes
Packaging for fast moving consumer goods (FMCG) demands constant attention in order to stay competitive in modern dynamic markets. FMCG consumers do not think about the purchasing product until they enter the place of purchase. This emphasizes importance of the communication in a place of purchase....
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2015-12-01
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| Series: | Journal of Graphic Engineering and Design |
| Subjects: | |
| Online Access: | http://www.grid.uns.ac.rs/jged/download.php?fid=158 |