ANALYSIS OF THE EFFECT OF QUALITY COMPONENTS OF WEB 2.0 ENABLED E-COMMERCE WEBSITES ON ELECTRONIC WORD-OF-MOUTH MARKETING (EWOM) AND ON CUSTOMER LOYALTY
Electronic Word-of-Mouth Marketing (eWOM) has begun to play a more important role in customers’ purchasing decisions (Cheung and Thadani, 2012, Jones and Taylor, 2007). Previous studies reveal that eWOM increases the purchasing behavior of customers (Chevalier and Mayzlin, 2006). Nevertheless, despi...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2016-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2016/n1/96.pdf |