Impact of shopping emotion towards impulse buying in e-commerce platform

This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and an...

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Bibliographic Details
Main Authors: Fajar Destari, Ketut Indraningrat, Maulita Nanda Nilam Putri
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2020-05-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Subjects:
Online Access:https://trijurnal.lemlit.trisakti.ac.id/jasa/article/view/6123