Standard Celebrities. Evolution of Communication Strategy in the Ready-to-wear Fashion Industry
In the middle of the 1950s, Italy was going through the "economic miracle" and the significant diffusion of industrialization helped the birth of what we could call the "standard fashion". The production revolution was gradually entering into the consumers’ culture; it was, there...
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| Format: | Article |
| Language: | English |
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University of Bologna
2017-12-01
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| Series: | ZoneModa Journal |
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| Online Access: | https://zmj.unibo.it/article/view/7534 |