A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension
Brand extensions have been a popular strategy for many companies for many years. Its success depends on the acceptance and evaluations of consumers about brand extension. Thus, the aim of this study is to investigation the effective factors on consumers’ evaluation of brand extension of Barez Tire i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_35425_b0f2c15e3ca7b0bc4c186a8def7f3272.pdf |