Customer Experience Management Concept and Its Implementation In Orthodontics (Brand “Insignia”)
The purpose of the article is to review the classical concept of customer experience management, to build the theoretical model of the customer experience management process and to demonstrate in practice, on the example of the brand "Insignia", its implementation in the field of health ca...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-07-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2019-7_0-pages-345_350.pdf |