Small local banks in social media: converting social responsibility into consumer attention and economic outcomes

Small local banks in social media: converting social responsibility into consumer attention and economic outcomes

This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users’ attention, and the economic repercussions for SLBs’ growth and performance. Based on the specificity of SLBs and existing empirical evidence, it hypothesizes...

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Bibliographic Details
Main Authors: Łukasz Kozłowski, Iwa Kuchciak
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2021-06-01
Series:Journal of Business Economics and Management
Subjects:
local banks
cooperative banks
social media
facebook
corporate social responsibility
csr
customer interest
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/14721

Internet

https://journals.vgtu.lt/index.php/JBEM/article/view/14721

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