Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers context
Online shopping is growing so rapidly and has attracted millennials in various way. Unfortunately, the discussion regarding the adoption of online shopping in millennial consumers’ context with perceived risk application was still limited. Therefore, the purpose of this study was to investigate the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Malang
2020-03-01
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| Series: | Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen |
| Subjects: | |
| Online Access: | http://riset.unisma.ac.id/index.php/jema/article/view/5050 |