Repeated Web Page Visits and the Scanpath Theory: A Recurrent Pattern Detection Approach

This paper investigates the eye movement sequences of users visiting web pages repeatedly. We are interested in potential habituation due to repeated exposure. The scanpath theory posits that every person learns an idiosyncratic gaze sequence on first exposure to a stimulus and re-applies it on subs...

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Bibliographic Details
Main Authors: Michael Burmester, Marcus Mast
Format: Article
Language:English
Published: Bern Open Publishing 2010-10-01
Series:Journal of Eye Movement Research
Subjects:
Online Access:https://bop.unibe.ch/JEMR/article/view/2305