Human values and consumer choice in Australia and Brazil
The present study aimed to determine the effect of cultural differences on consumer behavior. A total of 793 participants (both Brazilians and Australians) were exposed to the Values Scale, the Meaning and Judgment Scale, and measures of car attributes and consumer behavior. There was a main effect...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidade de Brasília
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| Series: | Psicologia: Teoria e Pesquisa |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0102-37722009000400004&lng=en&tlng=en |