Evaluating the Effectiveness of Viral Advertising Using Experimental Design
In recent years, viral advertising has received ampleattention from marketers and practitioners due to significant expansionof internet. This research aimed at evaluating the effectiveness of viraladvertising. We applied experiment strategy to conduct the study.Students of Mazandaran University cons...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50201_7583f6ca3f0577a4a88f1c2cf4090fb2.pdf |