Consumer Empowerment in the Digital Economy: Availing Sustainable Purchasing Decisions

Consumer Empowerment in the Digital Economy: Availing Sustainable Purchasing Decisions

The advent of the digital economy and, implicitly, of competition in the online marketplace has triggered new challenges in terms of consumer protection approaches. Online, consumer skills are expected to be improved and the level of consumer awareness and engagement increased. These are the baselin...

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Bibliographic Details
Main Authors: Patrizia Gazzola, Gianluca Colombo, Roberta Pezzetti, Luminița Nicolescu
Format: Article
Language:English
Published: MDPI AG 2017-04-01
Series:Sustainability
Subjects:
competition
online consumer skills
consumer awareness
consumer engagement
sustainable purchasing decision
Online Access:http://www.mdpi.com/2071-1050/9/5/693

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http://www.mdpi.com/2071-1050/9/5/693

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