Consumer Demand on Halal Cosmetics and Personal Care Products in Indonesia

Consumer Demand on Halal Cosmetics and Personal Care Products in Indonesia

This research aims to analyze the influential factors involved in Moslem consumers’ decision to purchase halal cosmetics and personal care products in Indonesia by using the Theory of Planned Behavior. 100 questionnaires were analyzed using Structural Equation Modeling, collected from respondents of...

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Bibliographic Details
Main Author: Muniaty Aisyah
Format: Article
Language:English
Published: Syarif Hidayatullah State Islamic University of Jakarta 2016-12-01
Series:Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah
Subjects:
halal
cosmetics
personal care products
consumer purchase behaviour
theory of planned behaviour
Online Access:http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/1867

Internet

http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/1867

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