EFFECT OF THE SERVICE QUALITY ON TUTORING CUSTOMER’S WORD OF MOUTH AND SATISFACTION IN MALANG CITY

The purpose of the study was to test and explain the effect of service quality on customer satisfaction and word of mouth customers, as well as the effect of service quality on customer word of mouth mediated by customer satisfaction tutoring in Malang. The study population was students at the three...

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Bibliographic Details
Main Authors: Teresia Purnomo Salim, Mintarti Rahayu, Sudjatno Sudjatno
Format: Article
Language:English
Published: University of Brawijaya 2019-08-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1537