SOCIAL CRM FOR CUSTOMER KNOWLEDGE MANAGEMENT
The recent development and expansion of Web 2.0 technologies have created remarkable opportunities for Customer Knowledge Management (CKM). The goals of this paper are to analyze how organizations can apply Social CRM (social technologies integrated with traditional CRM systems) systems for CKM and...
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| Format: | Article |
| Language: | English |
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University of Gdansk
2014-12-01
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| Series: | Contemporary Economy |
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| Online Access: | http://www.wspolczesnagospodarka.pl/?p=873 |