Determinants of Customers` Churn Decision in the Nigeria Telecommunication Industry: An Analytic Hierarchy Process Approach
This paper describes the application of Analytic Hierarchy Process (AHP) for unraveling customers’ motivation for churn of telecommunication network in Nigeria. By identifying, modeling and measuring of customers` churn motivations across four mobile telecommunication service providers in Nigeria. A...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Università degli Studi di Urbino Carlo Bo
2015-10-01
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| Series: | International Journal of Economic Behavior |
| Subjects: | |
| Online Access: | http://ijeb.faa.ro/download/499_6%20_15-17_%20-%20Adebiyi.pdf |