Determinants of Customers` Churn Decision in the Nigeria Telecommunication Industry: An Analytic Hierarchy Process Approach

This paper describes the application of Analytic Hierarchy Process (AHP) for unraveling customers’ motivation for churn of telecommunication network in Nigeria. By identifying, modeling and measuring of customers` churn motivations across four mobile telecommunication service providers in Nigeria. A...

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Bibliographic Details
Main Authors: Sulaimon Olanrewaju Adebiyi, Emmanuel Olateju Oyatoye, Bilqis Bolanle Amole
Format: Article
Language:English
Published: Università degli Studi di Urbino Carlo Bo 2015-10-01
Series:International Journal of Economic Behavior
Subjects:
Online Access:http://ijeb.faa.ro/download/499_6%20_15-17_%20-%20Adebiyi.pdf