A New Approach for Diagonal Line Model of Importance-Performance Analysis: A Case Study of Tourist Satisfaction in China
Two types of importance-performance analysis (IPA), quadrant model and diagonal line model, are applied widely. Some studies have described the advantages of the diagonal line model, but multiple studies have reported disadvantages of direct measures of importance, as used in the traditional diagona...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2021-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244021989276 |