A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection
Objective The main goals of the research include achieving a deeper understanding of the consumers’ confusion experience as perceived by them while purchasing, presenting, sorting and classifying the causes of consumers’ confusion exience as it occurs in the natural context. To achieve these goals,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2019-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_72539_29d0941a3216e5133c0ab3ec01e22946.pdf |