KEPUASAN PELAYANAN PELANGGAN BERBASIS BAURAN PEMASARAN

This study aims to examine the satisfaction of cadets from the perspective of service as an intervening based on marketing mix in Yogyakarta Maritime Academy. In this case the researcher wants to know how far the Promotion, Price and Place, Service individually or collectively affect the cadet’s sat...

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Bibliographic Details
Main Authors: Vivid Dekanawati, Francis Wahono
Format: Article
Language:Indonesian
Published: Universitas Sarjanawiyata Tamansiswa Yogyakarta 2017-06-01
Series:Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Subjects:
Online Access:http://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/1222/pdf