Pengukuran Orientasi Pasar pada Jenis Usaha Mikro, Kecil, dan Menengah
The problem often faced in measuring market orientation of a business unit is to determine exact indicators of measurement. Small and medium-sized enterprises certainly have different characteristics that require appropriate indicators to measure market orientation. The objective in this study is to...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2015-08-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/974 |