Economic Challenges of Globalization. The Social Worlds of the Moroccan Company and its Cultural Adaptations. Guidelines for a Survey.

By means of an analysis of the social worlds of the Moroccan company and of its cultures, the author comes to the conclusion that the Moroccan company is subject to a new strategic game in which “social worlds” inside and outside the company play a decisive role in competitive placement . His text u...

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Bibliographic Details
Main Author: Noureddine El Aoufi
Format: Article
Language:Spanish
Published: Barcelona Centre for International Affairs (CIDOB) 2000-09-01
Series:Revista CIDOB d'Afers Internacionals
Online Access:http://www.cidob.org/es/content/download/5257/52639/file/50elaoufi.pdf