Visitors’ Motivation for Attending Traditional Cultural Events as the Basis for Market Segmentation: Evidence from Slovakia
In an increasingly competitive festival market, identifying visitors’ motivation has been recognized as a key prerequisite for satisfaction, which is expected to lead to positive referrals and future visitations of an event. The objective of this study is to identify the main factors which motivate...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Mendel University Press
2018-01-01
|
| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Subjects: | |
| Online Access: | https://acta.mendelu.cz/66/2/0543/ |