Is Co-Creation Always Sustainable? Empirical Exploration of Co-Creation Patterns, Practices, and Outcomes in Bottom of the Pyramid Markets
Co-creation with the population at the Bottom of the Pyramid (BOP) was identified as pivotal for realizing the full potential of the BOP proposition, simultaneously creating economic value for companies in BOP markets, as well as social value for the individuals residing in them. However, research o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-10-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/11/21/6017 |