Aspects to consider when searching for persuasive strategies in tourism discourse
Tourism as a social phenomenon has attracted the attention of marketers throughout all stages of its development. Successful cooperation between tourism entities and customers is based on communication. The persuasive power of advertising language is very much experienced today. The same happens in...
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| Format: | Article |
| Language: | English |
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Vasyl Stefanyk Precarpathian National University
2020-11-01
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| Series: | Journal of Vasyl Stefanyk Precarpathian National University |
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| Online Access: | https://journals.pnu.edu.ua/index.php/jpnu/article/view/4474 |