What are Borrowings in Advertising for? Lexical Borrowings in Advertising
The aim of the article is to analyse reasons of using new lexical borrowings in advertising, taking into account features of advertising as a genre. The empirical basis of the analysis consists of advertisements including borrowings that were collected in the Database of the New Borrowings. The art...
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| Format: | Article |
| Language: | deu |
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Vilnius University Press
2014-03-01
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| Series: | Taikomoji kalbotyra |
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| Online Access: | https://www.journals.vu.lt/taikomojikalbotyra/article/view/17479 |