Tequila tourism as a factor of development: a strategic vision in Mexico
Purpose – The main objective of the paper is to establish that Tequila Tourism can be a tool in the economic development of the Jalisco region, linking the product, tequila, the agave landscape, and the fact that the tourist route can be a sign of identity for this tourist market. Design – The need...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2014-06-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol20no1/10_Millan |